The RNI Project
The ultimate geo-economic play
The ultimate geo-economic play
The RNI project, a play on words referring to the reversal of the NRI (Non-Resident Indian) movement, looks at how we can integrate the best of the West back into Bhārat, thus realizing the Manthan needed.
As startup opportunities go, Bhārat 2o has the most mind-blowing potential.
We avoid the geeky 2.0 and instead are going with 2o where the 'o' stands for 'omni' - that is, omnipotent, omniscient, omnipresent - attributes of what is engendered by the Deva model inherent to the culture.
Bhārat 2o is the most challenging startup in the world today, for we are talking of evolving the entire world's civilizational culture, with the core rooted in the Yoga Mind for the Age of AI.
As the nation-state of India is showing geo-economic progress, there are
many seeking a return to the lands of their origin, and
native Westerners wishing to experience an emerging Bhārat, beyond checklist tourism.
This list of target audiences is ordered by the increasing difficulty of the transition process - for it's not going to be easy - but no startup is.
So let's start easy :
Culturally interested - thanks to diverse forms of music, food, art, fabrics, history, languages, etc.
Spiritually inclined, which includes many native Westerners too, for in a culture so ancient the search for timeless Truth pervades, and so many Ashrams and temples beckon.
Elders who need low-cost health-care, and possibly fully-managed, caring, senior-care homes with living connected community.
Experienced professionals who are keen to collaborate with young passionate teams, and provide seed capital and advice for their growth.
Social impact people, who want to contribute to the upliftment of the many pockets of yet-to-be fully developed society, in rural/tribal areas, and even urban slums.
Education with weeks-to-months long residency programs to soak it in, without committing to a rigid university degree, since knowledge is probably the one thing above all that the civilization has been sought for since time immemorial.
It is not that the diaspora must move permanently back to their land of origin, but a hybrid online/physical integration with Bhārat in all these areas would be flexible and impactful.
The really challenging ones are those which need a long-term commitment, and literally a one-way ticket:
Families who have recently migrated West, but now seeking a cultural environment for raising their children before they turn fully "American" and revolt, and also sandwiched by having to care for elders they may have left behind.
Entrepreneurs who, having heard of the incredible growth story, are seeking their fount of riches, as the young of heart have always done in foreign lands.
The real challenge is to continue to stay in Bhārat without getting dragged back to the sanitized West because our children would prefer to be rooted in the West and do not find it fulfilling / appealing to frequently visit their RNI parents in Bhārat.